Demand Response 101 (Video)
Programs that pay organizations to reduce energy load during times of grid stress or high energy prices.
Sometimes, the demand for energy outpaces the grid’s ability to supply it, causing brownouts or blackouts.
Instead of producing more energy at great expense to consumers and the environment, the grid operator can offset the imbalance by reducing the amount of electricity being consumed when demand exceeds supply.
That’s demand response, and it can be very financially rewarding for organizations like yours.