White Paper: Go Green. Save Green. Earn Green.
In this white paper, we’ll explore the various forms that demand-side energy management takes. We’ll look at how one university seized the opportunity to generate significant revenue from demand response participation and succeeded spectacularly. Finally, we’ll examine distributed energy resources and how another university found an innovative way to both optimize their energy program and maximize their revenue with intelligent storage.
Distributed Energy Resources
State of Massachussets DR Growth
DCAMM Resource Portal
Case Study: Lake Gaston Water Supply Pipeline
Virginia Beach, VA – Faced with the prospect of losing hundreds of thousands of dollars in demand response revenue, this Virginia Beach site discovered a way to keep the money flowing without interruption.
THE CUSTOMER: LAKE GASTON WATER SUPPLY PIPELINE
The Lake Gaston Water Supply Pipeline, also known simply as Lake Gaston, is at the heart of the economic vitality of the City of Virginia Beach (see our City of Virginia Beach case study). Located west of the city, on the North Carolina border, Lake Gaston employs six vertical-turbine centrifugal pumps, each with a nominal capacity of 10 million gallons per day, to supply Virginia Beach with the 30 million-plus gallons of treated drinking water that its residents consume each day. (The high-capacity pumps give the station the flexibility to increase pumping up to 60 million gallons per day.) The water flows through a 76-mile-long pipeline (which includes six overhead river crossings) from the lake to facilities in nearby Norfolk for treatment.
Since 2010, Lake Gaston has participated in the demand response program offered by CPower through Virginia’s Department of Mines, Minerals and Energy (DMME). This program pays government entities market rates for curtailing their electricity usage during times of high demand on the grid. Participants save on their energy costs and earn revenue that can be reinvested in upgrades, energy efficiency projects, and more. Lake Gaston’s participation has earned them nearly half a million dollars since 2011 (see chart below).
Steven Poe, the city’s Water Master Planner, assumed management of Lake Gaston in 2015. At the time, Lake Gaston had already earned more than $221,000 in DR participation, and Steve understood he could count on a continuing and beneficial revenue stream. Unfortunately, he hadn’t counted on a court ruling that dramatically changed the role of emergency generation in demand response.
THE CHALLENGE: CONFRONTING THE VACATUR
In 2013, the federal Environmental Protection Agency (EPA) issued emission standard exemptions that permitted emergency generators to operate up to 100 hours a year for “emergency demand response.” Lawsuits from environmental groups, state governments, and commercial power generation groups challenged the EPA’s ruling, saying it would hurt air quality and grid reliability. In May, 2015, the United States Court of Appeals for the DC Circuit vacated the 100-hour rule (on procedural grounds). This vacating ruling, dubbed “the Vacatur,” would take effect on May 1, 2016.
The Vacatur threatened to have a disastrous impact on Lake Gaston’s DR participation—and earned revenue. Lake Gaston was designed to pump continuously and could not do so without the use of its diesel engine generator.
The Vacatur left Steve no choice but to withdraw his diesel-powered generator from the DR program. Without it, he not only faced loss of revenue from its participation, but potentially the loss of all DR revenue. If the generator could not be used to sustain pumping during curtailment, then Lake Gaston would not be able to curtail the required power during a called event without jeopardizing Virginia Beach’s water supply. The pumps, then, would also have to be pulled from the program, essentially shutting down the lucrative revenue stream.
Or would they?
Steve felt that the financial benefits of DR participation warranted a closer look for a creative solution. “When we realized we couldn’t curtail anymore with our generator, we didn’t want to miss out on the incentives,” he says.
But to reach their target, they would have to conduct a full shutdown. Could they shut the pumps down—and bring them back up—without damaging both pumps and pipelines? And if they could, would that be enough to continue in DR without damaging their savings and earnings?
THE STRATEGY: SHUT ‘EM DOWN
Full shutdowns are rare in nearly all industrial settings, but Lake Gaston had a precedent. In 2014, a 39-ton coal ash spill on one of the lake’s tributaries forced the pump station to shut down for about two months. This was the first extended shutdown of the pump station in its history and caused a great deal of concern. Lake Gaston was designed to maintain a minimum sustainable pumping rate of eight million gallons per day flowing through the pipeline to maintain water quality and prevent issues with start-up. When pumping resumed, Virginia Beach learned that the pipeline was resilient and could recover with minimal effort.
Using that experience, Steve and his team are able to shutdown the major energy consuming equipment at the pump station – including the pumps and industrial HVAC system – within one and a half hours of being notified of a DR event. They’ve learned that participation without their generator is worth the extra effort of executing full shutdown and start up procedures, which requires monitoring the SCADA system and gradual reduction and startup of pumps to prevent water hammer.
THE CPOWERED SOLUTION: DMME + CPOWER DEMAND RESPONSE
Steve and his team had proven that pumps could be shut all the way down and brought all the way back up, on demand, with no damage to pumps and pipelines. He could curtail his assets enough to continue to participate in DR. The question remained, though: Would it be enough? “We were worried,” Steve says, “that if we didn’t cooperate or couldn’t participate in the test or event, there would be a penalty.” That could erase any financial benefit.
Fortunately for Steve, he had Leigh Anne Ratliff, CPower Account Executive, working with him. Leigh Anne has been with DMME since the inception of the joint DR program, and with Lake Gaston since they enrolled in the program in 2010. (She also works extensively with the City of Virginia Beach.) No one is as familiar with the DR program and Lake Gaston’s participation than Leigh Anne.
Leigh Anne told Steve that, because Lake Gaston (and the City of Virginia Beach) participate through DMME’s demand response program, there would be no consequences for not participating in a test or event. “The great thing about the DMME contract with CPower,” Leigh Anne explains, is that you really cannot be penalized. You’ll never owe anything. The worst that can happen is you’ll earn zero dollars for that test or event.”
THE RESULT: $400,000+ AND COUNTING
With penalties off the table and a successful pump shutdown protocol established, Steve continued Lake Gaston’s enrollment in the DMME DR program. He has yet to see zero dollars earned.
“We’re committed to saving money and being good stewards of public resources,” Steve says. “CPower is very supportive and encouraging for us to participate, to meet our commitments. When I first stepped into this position and informed my supervisors about the program, we all thought it was just too good to be true. But it has really worked out, and we are happy to continue participation.”
| Lake Gaston Water Supply Pipeline—Demand Response Earnings | ||
| Delivery year | kWs submitted | Earnings in $ |
| 2010/11 | 1843 | $ 99,676.00 |
| 2011/12 | 1557 | $ 53,311.00 |
| 2012/13 | 1759 | $ 30,685.00 |
| 2013/14 | 620 | $ 10,670.00 |
| 2014/15 | 1548 | $ 27,137.00 |
| 2015/16 | 1661 | $ 61,267.00 |
| 2016/17 | 1337 | $ 24,353.75 |
| 2017/18 | 1340 | $ 44,085.73 |
| 2018/19 | 1258 | $ 58,536.69 |
| Totals to date | 12,923 | $ 409,722.17 |
PJM Capacity
How Energy Efficient Data Centers Can Earn More Than Customer Loyalty
Data centers are in demand.
The growth of cloud computing and the subsequent challenge of powering big data has led to a data center construction boom.
A 2018 industry profile by Dun & Bradstreet predicts data center space to grow to 1.94 billion square feet worldwide in 2018. Much of the industry’s new construction aims to continue the trend toward energy-efficient buildings, shedding the label of “comatose power drains” issued by the New York Times in a 2012 article that claimed, “data centers can waste 90% or more of the electricity they pull off the grid.”
Since the early 2000’s, data-hosting organizations have sought to discard their profligate reputation by making their buildings more efficient and (if at all possible) environmentally responsible.
While more efficient than their early 21st century iterations, data centers continue to use a lot of electricity–up to 50 times more than standard office spaces—and subsequently face the high expense of large-scale electricity consumption.
Green data centers–those which are environmentally responsible and resource-efficient–aim to lower costs and create a more sustainable operation through improved design and by using more efficient equipment. According to the London-based research organization Technavio, the green data center market is expected to grow at a compound annual rate of about 15% by 2021.
Data hosting organizations that have upgraded their existing facilities to be more energy efficient may be eligible to earn money for the permanent reduction of their electric demand.
That’s because the data center industry’s recent push toward a more efficient and sustainable future comes at a serendipitous time when energy markets around the country are working to reduce demand via energy efficiency investments and to integrate distributed energy resources (DERs) onto their energy grids in an attempt to diversify their fuel mixes.
Right now and for the foreseeable future, grid operators and electric utilities in each of the nation’s six deregulated energy markets have created a wealth of incentive programs to encourage commercial and industrial organizations to invest in energy efficiency and to monetize their generation capacity.
Energy Efficiency: Earn money for permanently reducing demand
Organizations that have recently upgraded their data center facilities by way of installing high-efficiency HVAC equipment, investing in more energy efficient IT technologies, improving airflow or data management and more may be eligible to earn money for their energy-reducing efforts.
Energy Efficiency (EE) is the permanent reduction of electrical demand through the installation of efficient systems, including improvements or upgrades to building infrastructure, mechanical systems, existing equipment or new devices.
In some energy markets in the US (PJM and New England, for example) organizations can earn money for these permanent reductions in demand by partnering with a licensed demand-side management company who can offer these “negawatts” (capacity from conservation rather than power generation) into the Independent System Operator’s (ISO) forward capacity market.
Many electric utilities offer incentives to organizations that have permanently reduced demand through energy efficiency projects. These opportunities create another revenue stream to either decrease project paybacks or allow for reinvestment for future projects.
Demand Response & DERs: earn money for helping the grid
Most data centers are powered by electricity from the grid, which is susceptible to outages due to the demand for energy outpacing the grid’s ability to supply it.
Data centers can’t afford to be down due to a brownout or blackout for a single second, lest they risk losing their customers forever.
The use of on-site power generation is, therefore, a ubiquitous practice amongst data centers. While primarily seen as a reliability resource of paramount importance, a data center’s generation capacity can also be a revenue-generating asset for organizations that participate in demand-side energy management, particularly demand response.
When the grid is stressed and demand for electricity exceeds supply, the grid operator must work to restore the balance.
Instead of calling for the generation of more energy at great expense to consumers and the environment, the grid operator can offset the imbalance by calling on commercial and industrial organizations to reduce the amount of electricity being consumed from the grid when demand exceeds supply.
That’s demand response–programs that pay organizations to reduce electricity usage during times of grid stress or high energy prices.
For data centers with on-site backup generation, earning money through demand response participation is possible without sacrificing service to customers. That’s because a properly permitted backup generator can play a starring role in an energy curtailment strategy that can lead to significant earnings for data centers.
Read to learn more: “Leveraging Your Generation Assets to Generate Revenue”
When selecting a company to guide your demand-side energy management, it’s important to consider the company’s scope of demand-side expertise. Do they serve the markets where your properties reside? Does the company specialize in one type of demand-side energy management, or is it equally skilled in a wide range of energy asset monetization practices?
Most importantly, a demand-side energy management partner should earn your trust in every aspect of the relationship your organizations share.
Demand-side energy management is not a one-size-fits-all exercise. No two buildings are alike and every data center organization is unique in its complexities.
Like your business, your demand-side energy management strategy should evolve and refine over time, forever in pursuit of perfection as energy markets continue to change and your needs as an organization evolve.
Learn more about CPower’s extensive experience in the data industry.
Read the entirety of “Monetizing Energy Assets in the Data Center Industry: A Complete Guide for Earning Revenue with demand-side energy management”.
Monetizing Energy Assets for Data Centers
A complete guide for earning revenue with demand-side energy management
The data center industry’s recent push toward a more efficient and sustainable future comes at a serendipitous time when energy markets around the country are working to reduce demand via energy efficiency investments and to integrate distributed energy resources (DERs) onto their energy grids in an attempt to diversify their fuel mixes.
Data Centers with distributed resources at their facilities like backup generators are in prime position to reap significant financial benefits by working with a properly licensed company that can help them monetize their existing energy assets.
This paper offers a detailed explanation of how a data center can monetize its existing energy assets with demand-side energy management.
programs and practices that comprise it. In this explanation, we’ll take a close look at the evolving energy industry in the US with an emphasis on the growth of DERs and the role they play and will continue to play in North America’s fuel mix of today and tomorrow.


